Should I hire a marketing person? There are a million conflicting thoughts running through your head. You are busy, so busy and will you have time to on-board someone properly new, if they are only working for a few short weeks? Is it worth your while? Your marketing department are stretched further than ever before. Could hiring a marketing consultant rock the boat, or turn everything around? Let’s delve into why it’s sound advice to outsource your marketing staffing.

1. Focus on running your business

   Taking on all roles can be counterproductive. Small businesses take the brunt of the overworking, stressed environments. You aren’t ready to scale up to a full time marketing person just yet, but can’t afford anything more than a mid to low level salary so really, what benefit will another person be?  So, instead, by using marketing outsourcing on-demand, you can gain access to experienced and qualified marketing experts by working with ToffeeJar. High level marketers on an on-demand basis will solve your short-term problem.

   Large companies pay top dollars just to hire and retain outstanding talent. This means that the cost of hiring such experts can be quite high. By using on-demand marketing services, you can upscale your department for a short period until you can cope again.

2. Reduce overall costs

   When hiring a marketing agency, many compare the cost of an in-house operation to the price of the agency.  Spoiler alert: an agency is much less costly over time.

   Agencies eliminate the need for payroll taxes. By using outsourced marketing staff, you also cut the recurring costs of having full-time employees such as health care costs, benefits, government taxes, payroll costs and annual salaries.

3. Work with expert marketers

   For most small businesses, you just can’t hire digital marketing experts on the onset of your campaign. This is something that takes time and thorough consideration. Plus, it can be time-consuming for your team to understand all complex digital marketing techniques, such as SEO and social media marketing.

   Instead, you can get access to a team of experienced and qualified experts by working with a digital marketing agency.

   Some big companies are paying the top buck just to hire and retain top talent. This means that the cost of hiring such experts can be quite high.

   The benefit here is that these experts have worked on similar projects in the past. So, you don’t expect to cough up for costly services to leverage their expertise.

4. Scalable marketing service

   A good marketing outsourced company usually accommodates your needs as your business grows. Offering multiple plans and packages that best suit your business size and seasonality.

   Ideally, having a flexible and scalable outsourced marketing support important, especially when you’re targeting a new market.

5. Fresh marketing ideas

   Contractors see multiple companies, multiple ways of doing things, multiple successes.  Take heed of their knowledge and use it to your best advantage.

   You’re employing your best approach to beating your competitor. Knowledge is power. When you hire a marketing agency, the latest trends and largest winners can be easily implemented, and biggest losers, well avoided. 

So,  in conclusion, it’s in your best interests to shake the stigma of hiring a marketing consultant and start embracing the benefits that a short-term investment can have on your long term business.