When you are looking for an expert marketing consultant, consider an integrated marketing consultant!
The American Marketing Association defines Integrated Marketing Communications as:
“a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”
Integrated marketing is the process of unifying all aspects of marketing communication — such as advertising, PR, and social media — plus using their respective mix of media, channels, and tactics to deliver a seamless and customer-centric experience
I ntegrated marketing is the strategy that takes your marketing department from disparate functions to one interconnected approach. It’s better to work together than separate silos. PR, Digital, Social, Advertising, Media and Communications all with a common strategy, message and goal.
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