When hiring a marketing manager, it’s sometimes overwhelming to understand exactly what their role in the company should involve. Well, since it’s such a broad role we’ve taken the time to break it down for you.
"Don’t be afraid to get creative and experiment with your marketing.”
Digital marketing is a wide reaching term that embraces different types of online marketing tactics. These individual specialists each one having specific roles and responsibilities.
Digital Roles
The digital marketing manager
Responsible to keep on top of and identify new marketing trends, plan and execute digital marketing campaigns, plus use analytical tools to early identify insights, potential website journey weaknesses and solutions. They also build a business’s brand awareness, traffic and leads, through one or more – free and paid – digital channels such as SEO, email, social media, SEM, affiliate, forums or your company’s website or blog.
The email marketing specialist
Works with copywriters and web designers to create automated email sequences, newsletters, and sales emails to help you stay connected with new or actual customers.
The social media manager
Plans, creates and manages social media content and consumer engagement so you can build a loyal audience, grow brand awareness, and provide an excellent customer service.
The content marketing specialist
Plans, creates and executes relevant blog posts, portfolio case studies, white papers, viral and corporate videos, and other types of key content to help you build trust and engagement, as as well as drive relevant, highly converting traffic to your website.
The SEM manager (search engine marketing)
Creates paid ad campaigns for Facebook, Instagram, Pinterest, Bing, and Google so you can boost brand awareness and drive higher conversions.
The SEO manager
Optimizes on and off page keywords and data related to your website, so you organically rank higher on popular search engines for specific longtail keywords relevant to your brand, products, or services.
The affiliation manager
Responsible to source, match and manage new affiliates to help promote your business, generate traffic, leads, and of course, sales.
The retention specialist
Oversees customer loyalty programs and develops repeat customer initiatives so you can increase revenue and customer lifetime value (LTV).
The data analyst
Mines, processes and analyses data from all your digital channels so you understand where you’re succeeding, where you’re failing, and how you can reach your goals
Whichever role you are looking to fill, let us solve your interim digital marketing challenges!
6 Comments
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Appreciated Marco! Glad you can use the information for your benefit.
It is the little changes that produce the most significant changes. Many thanks for sharing!
Absolutely! Small steps make big changes indeed.
Can I contact you for a project?
Of course, Quinn! https://toffeejar.com/contact-us/ and leave us a description of your needs. We look forward to connecting!