What is a marketing manager?
The marketing role covers a wide spectrum of duties within a business, from the promotion of all services and products through to analyzing data and setting a clear strategy for how a company is going to grow.
Because the marketing role can have a huge effect on each element of a company and by the way marketing management operates, it’s a very responsible role.
The marketing department fundamentally exists to identify, anticipate and satisfy consumer requirements, profitably. e.g generating revenues and keeping the customer’s’ journey at the cutting edge with the fast-moving pace of technology, as well as optimizing and modernizing traditional marketing methods.
To be a successful marketing manager, a creative mind and a head for business are essential to succeed. Essential core attributes for this position are strong communication skills, excellent budgeting and planning skills, plus the ability to lead and motivate a team.
"Marketing is a contest for people's attention"
hat does a marketing manager do?
A typical marketing manager is responsible for managing the promotion and positioning of company products and services, and building their brand.
Marketing managers are employed to attract more customers to increase revenue and drive better brand awareness and conversions through the creation of relevant marketing campaigns. Marketers also research and analyze the type of customer that a company wants and how to best attract them. In addition, customer retention is a high priority to figure out ways for the company to better serve the valuable current customers. Ensuring a good return on investment (ROI) is achieved for any marketing spend on campaigns and activities.
The Varied Roles
The marketing manager job role is so very diverse yet interesting. Depending on the size of the company, the marketing manager can be responsible for many wide reaching activities, such as:
- Website creation and management
- Consumer and competition research
- Social media management
- Advertising and media buying
- Copywriting and content management
- Sales promotions
- Live event management
- Data analytics
- Public Relations and corporate communications
As a marketer, you’re constantly seeking new opportunities for your brand, product or service to succeed in the marketplace, as well as keeping a keen eye on the competition, whilst making sure the business is at the forefront of the industry.
With such a varied role, you can one minute be talking coding jargon to a web developer and the next you could be discussing forecasts, budgets and strategy with a CEO who may not understand the technical side of marketing, so great communication skills are essential.
Marketing Managers for hire
If you are looking for interim marketing staff, now you understand the micro-roles that fall under the marketing manager title. Give us a call and we can help you with any complex project you might be understaffed on!